Off page optimization is that part of the search engine optimization which plays the most important role in the search engine optimization of the any webpage or website. The off page optimization is that part of the SEO which is neither performed upon the web site but, is done by the search engine optimizer.
Keyword research plays a vital role in the search engine optimization. As whole the operation of search engine optimization starts with the query of keywords which are entered at the search engines as queries to secure some information. Then, the search engine algorithms will inform the searchers about the availability of the material and stuff on the most concerned website.